The Survey Research Handbook

Information is a vitally important asset for today`s organizations--often even more important than financial, technical, or human resources. Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. Without technical buzzwords or statistical jargon, this book provides the methods and guidelines for conducting practical, economical surveys from start to finish. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.